Scott Worthge

Research Director, Quest Mindshare

As Quest Mindshare’s seasoned storyteller and research expert, Scott boasts 35 years as a market research professional, with 25 years teaching various research topics at the university level. Passionate about delivering practical insights, Scott’s presentations focus on sharing actionable knowledge for enhancing research performance. His current focus lies in the changing intersection of technology and MR, with a goal to guide practitioners and stakeholders to evolve practices for greater success. If you have time to listen, ask him about vintage BMWs and raising mini-pigs.

Sessions from Scott Worthge:

Creating a better B2B survey: U.S. and U.K. respondents speak!

Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]

Details

Thursday | 12:15 pm - 12:45 pm | Room 1