Register

Rosie Shaw

Consumer Insight Manager, Vodafone Home, Vodafone

Rosie has 10 years of experience working in qualitative research and consumer strategy. During this time her work has ranged from leading large strategic projects for brands such as Google and PepsiCo to more tactical projects that focus heavily on consumer impact for organizations such as Ofgem, PwC, The Gambling Commission and Network Rail. She has also been a visiting lecturer in qualitative research methods at the London School of Economics and Political Science. Rosie currently works as an insight manager at Vodafone leading a beta community for the Home Portfolio.


Sessions from Rosie Shaw:

Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community

Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]

Details

Wednesday | 10:00 am - 10:30 am | Room 3