Paul Thomas

International Insight Director and Global Head of Shopper Insight, Beam Suntory

Paul is head of insights for EMEA and shopper at Beam Suntory. Prior to that he was global head of insights for Asahi and also headed up insights for Africa at Diageo and looked after insights in the U.K. for Ferrero. Paul has also held pure innovation roles and has worked across a number of agencies. His superpowers in insights are around team leadership, cultural understanding and simplification – landing big insights in the simplest way possible to drive business change whilst having a never-ending supply of ‘dad jokes’ to lighten the mood.

Sessions from Paul Thomas:

Setting the bar high in better understanding customers’ needs

So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]

Details

Thursday | 1:45 pm - 2:15 pm | Room 3