Nico Jaspers

Founder, Latana

Nico is passionate about the intersection of data, research and technology. With a background in economics and statistics, he set himself the mission to make brand marketing more effective and less wasteful. To do that, he founded Latana in 2019 with the goal of leveraging the latest technologies in mobile sampling, data analysis and insights visualisation to develop new ways to measure and understand how people perceive brands and how that changes over time. His vision for Latana is to make brand marketing just as measurable as performance marketing.

Sessions from Nico Jaspers:

How can we fix brand tracking? The future of measuring brand perception

Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a [...]

Details

Wednesday | 1:45 pm - 2:15 pm | Room 1