Nadia Morozova
Global Chief Analytics & Insights Officer - Brand, Marketing and Communications, EY
Nadia Morozova, PhD is an award-winning analytics and insights expert, highly educated thought leader and keynote speaker with ~15 years of international experience that comes from Procter & Gamble, Boston Consulting Group, Nestlé Group and TikTok. Currently Nadia is global chief analytics and insights officer – brand, marketing and communications at EY in London.
Nadia is strongly inspired by building insights capabilities, actively sharing her expertise in various innovative areas of consumer insights. Also, Nadia is a trusted expert in digital and e-commerce. She is very passionate about building bridges between academic and applied consumer research.
Sessions from Nadia Morozova:
The urge to splurge: Differentiating unplanned and impulse purchases
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200