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Mike Popesku

Chief Research Officer, Qudo

Mike Popesku, Ph.D., is a globally recognized research expert who empowers business leaders to achieve customer centricity through world-class research solutions. With extensive experience leading high-impact projects for blue-chip clients across 30+ countries, he leverages advanced research methods and AI to uncover high-validity insights that drive confident decision-making and real-world results. As the co-founder and chief research officer at Qudo, Mike has played a pivotal role in developing the first ever precision activation and chat2persona engines. His expertise spans various domains, including go-to-market strategies, customer segmentation and brand equity measurement. Mike’s commitment to innovation and his ability to deliver transformative results make him a sought-after speaker and thought leader in the field of consumer research.


Sessions from Mike Popesku:

How reaching niche audiences brings you closer to your consumers

In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity. In this session, we’ll share a [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 5