Mark Roberts

Marketing and Trade Marketing Director, Perfetti van Melle – UK

Mark has an FMCG career spanning over 20 years, working within brand and trade across some of the U.K.’s leading alcohol and confectionery brands. Since joining Perfetti van Melle UK in 2015, Mark has set and delivered a long-term strategic roadmap for the U.K. business, achieved year-on-year growth and continually outperformed the confectionery category. In 2022, Mark was promoted to bring trade and brand marketing together as marketing and trade marketing director, responsible for household names such as Mentos, Smint, Fruittella and Chupa Chups.

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