Specializing in semiotics and cultural foresight at Sign Salad, Maria Victoria directs global projects across a wide range of categories – identifying emerging cultural trends to help make brands more relevant and meaningful. Using a combination of semiotic and language analysis, social listening tools, desk-based research and fieldwork, Maria Victoria advises clients on strategic, creative and innovation work streams.
Sessions from Maria Victoria O’Hana:
Learn how to reconnect with audiences and unlock lost opportunities. Not representing your “true” audience could mean you are missing out on vital growth for your brand, product or service. Representation [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1