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Kelly Tate

Head of Consumer Insight and Analytics, Vodafone Home, Vodafone

Kelly currently leads the insights and analytics team for Vodafone Group’s Home Portfolio, formerly leading the insights program for Vodafone Smart Tech, which brought new disruptive digital innovations to market. She holds previous roles at Unilever as a consumer insight manager and a psychology doctorate. Kelly excels in building research capabilities and crafting compelling consumer narratives to unlock fresh category and innovation thinking, engaging stakeholders along the way.


Sessions from Kelly Tate:

Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community

Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]

Details

Wednesday | 10:00 am - 10:30 am | Room 3