James Robinson

Senior Director for Insights for U.K. and Europe, Borderless Access

James heads up research insights for Borderless Access in the U.K. and Europe. He is an experienced insights consultant and research expert, having worked agency- and client-side with some of the globe’s biggest brands, always with a curious and investigative approach and a drive for discovery, innovation and action. James is a strong believer in the importance of listening and observing to understand and the universal power of storytelling as a way to inform and deliver on what is most important to make better decisions.

Sessions from James Robinson:

Setting the bar high in better understanding customers’ needs

So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]

Details

Thursday | 1:45 pm - 2:15 pm | Room 3