Diana Mitkov

Senior Insight Manager, De Beers Group

For the last 13 years, Diana has driven strategic insight at De Beers Group, encompassing global consumer, customer and trade insight. She is a seasoned market researcher and before joining De Beers she spent about 20 years in the market research industry working for different sectors across a range of solutions. Diana’s current burning ambition is to unlock the full potential of big-data analytics and automation in the insight generation process. Diana holds an MBA from UEL, London and is a full member of the U.K. Market Research Society and a member of ESOMAR.