Deirdre van Zyl
Head of Innovation Planning and Insight - Africa, Diageo
Deirdre van Zyl is Diageo’s head of innovation planning and insight, Africa, where she brings consumer centricity to the company’s portfolio of over 200 brands across the region. Dierdre has accumulated nearly 20 years of experience in consumer insights, enabling leading global brands like Mars, Johnson & Johnson and Reckitt Benckiser to propel business strategy forward with cutting-edge innovation.
Sessions from Deirdre van Zyl:
From testing to learning: How Diageo used consumer feedback to expand in Africa
Join Deirdre van Zyl, Diageo’s head of innovation planning and insight in Africa, and Nicole Teh, strategic account director at Zappi, as they delve into Diageo’s consumer-centric approach to product [...]
Wednesday | 12:15 pm - 12:45 pm | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200