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Danielle Wiseman

Head of Brand Partners, ProQuo AI

Danielle Wiseman is passionate about brands and their power for influence. She’s spent the last 15 years working in the U.K., U.S., Canada and Ireland building brands from both sides of the agency x brand relationship. As the head of brand partners at ProQuo, she’s teamed up with some of world’s largest companies like Expedia, Keurig Dr. Pepper, Amazon Prime and Shiseido to unlock growth opportunities and overcome key marketing challenges.


Sessions from Danielle Wiseman:

Game-changer or gimmick: Do celebrity partnerships really work?

Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 3