Connor Smyth

International Category Controller, Whyte & Mackay

Connor Smyth leads the international category development function at Whyte & Mackay. With his extensive experience in category development and commercial planning, he stands out from the crowd. He’s a strategic thinker, an innovative problem-solver and a leader who excels at turning insights into actionable plans. While some may shy away from challenges, Connor embraces them as opportunities for growth. He firmly believes in the power of teamwork and fosters an environment where his team can excel. He’s not just a boss but a mentor and supporter of every single member of his team.