Clare Michelmore

Insight Lead, Kimberly-Clark Corporation

Clare Michelmore is an insight lead at Kimberly Clark, where she is an early adopter in the industry’s shift towards AI-powered research methodologies. She believes that AI will continue to transform the way research studies are conducted and is leading the exploration into new AI tools and techniques for the Kimberly Clark team. With experience working both client-side and agency side, Clare has developed a deep understanding of the industry and the challenges faced by brands. She has successfully used AI powered research methodologies to deliver valuable insights for well-known brands including Andrex, Kleenex and Huggies.

Sessions from Clare Michelmore:

Scaling the why: How Kimberly Clark is using conversational AI to blend qual with quant

When Kimberly Clark had the opportunity to pitch to a prospective trade customer, they wanted to persuade the supermarket to stock one of their products. To do this, they knew [...]

Details

Wednesday | 10:00 am - 10:30 am | Room 5