Anthony Wells

Owner, Anthony Wells Associates Limited

Anthony is purpose-led leader with more than 12 years of board-level experience. He spent the first half of his career in FMCG blue-chips working on iconic brands at Coca-Cola and Cadbury before switching categories and business models to lead the first wave of transformation at AVON where he introduced D2C to AVON UK and revitalized the global cosmetics business. Most recently he was CMO at Gü leading a full marketing reset in the U.K. and Europe and launching the brand in the U.S.

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