Annett is Co-Founder of Emotional Logic, one of Britain’s fastest growing research agencies. Annett and her team apply behavioral economics to research design to deliver actionable insight with high commercial return. An approach that has won five research awards in the last 3 years. She has 20 years’ experience delivering international research programs for clients in the private and public sector. At Emotional Logic, Annett has developed a number of innovative research approaches to help clients gain better insights. Annett is passionate about uncovering the balance of emotion and logic that drives consumer decisions.
Sessions from Annett Pecher:
User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Thursday | 10:45 am - 11:15 am | Room 2