Evolving insights agility through people, process and partners

Room 1 | 11:15 am - 11:45 am | Tuesday, March 28, 2023

We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service as complimentary methods. This session explores how enabling different levels of agility through people, process and partners empowers teams to drive deeper, human-centric insights with consumer empathy at the center – all under the umbrella of “agile”.

How can organizations maintain a people-first mentality while balancing ever-constricting timelines, scarcer budgets, and demand for deeper insights? Great tech isn’t enough. This session focuses on the power of AND by examining the dimensions of agility & depth through the lens of a flexible service models, research technology and strong ecosystems of thought partners.

Key takeaways:

1. Learnings from spear-heading agile research technology and process across an organization.
2. Evolving and implementing research best practices amidst organizational transformation.
3. Perspectives on when to apply DIY & full-service applications to programmatically drive efficiency balanced with depth across teams.
4. The value of redefining ‘agility’ as ‘flexibility’ by enabling diverse levels of service.

Best Practices Consumers Joint Presentation