So you’ve gone to the client side
Room 1 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we get there? Empathy, transparency and creative thinking go a long way.
As someone who built my career on the supplier side at Kantar and The Sound but is now Tovala’s first insights lead, in this presentation I’ll share my perspective on what both suppliers AND insights pros need to do to deliver stronger partnerships.
Key takeaways:
- Why sharing more context is always better.
- Why flexibility is becoming my favorite word.
- Why nobody can go it alone.
Speakers:
More sessions
How stigma is defining the new normal
Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]
Sponsored by
Busting organizational myths: What works, what doesn’t and how to avoid myths in the future
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
Sponsored by
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200