Rory McGee

VP, Insights, DIG Insights

Over the past 10 years Rory has used insights to drive tactical and strategic decision-making for large global brands. Rory’s experience spans quantitative research, qualitative research and database analytics. Through these experiences, he is able to find the right methodology for a wide range of marketing research objectives. Rory currently leads a team that completes some of Dig’s most complex research projects which involve analytics and custom web development. These include consumer segmentation, choice-based pricing studies and idea screening.