Helenor has 25+ years of global kids insight experience. She began her career on the client side and has managed high-performing teams across commercial development, brand marketing, direct sales and strategy but her real passion is insight and the power it has to drive commercial success. Helenor is an expert in Generation Alpha and regularly authors white papers on the segment. Experienced at identifying trends and working out how best to capitalize on them commercially, Helenor has won multiple awards and has worked with global brands including Mattel, WWE, LEGO, Hasbro and BBC. Helenor co-authors the Coolest Brands annual report.
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