Natasha Hritzuk serves as vice president of global entertainment insights for Warner Bros. Discovery (WBD). In this role, Natasha focuses on delivering studies that optimize the current business across all our enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s Corporate Marketing teams.
Prior to this role, Natasha served as VP, global consumer insights, HBO Max at WarnerMedia, where she was responsible for delivering research that deepens understanding of the HBO Max consumer experience. During her time in this role, she launched HBO Max Insiders, a members-only online community of subscribers who participate in surveys and other activities led by her team to gain deeper consumer insights to inform business strategy.
Natasha holds a doctorate in political psychology and political behavior from Columbia University and bachelor’s and master’s degrees from the University of Calgary.
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