Morgan James

Vice President, Digital Intelligence Research and Insights, PSB Insights

Morgan is vice president and lead of PSB’s Social Intelligence Research discipline. Morgan has established PSB Social as a valued strategic partner to their clients by staying at the helm of innovative behavioral insights.

Morgan has managed the analytics arms of high-tech SaaS firms that specialize in building AI to better contextualize perceptions, attitudes and behaviors predicated on text derived from myriad input.

During her tenure at PSB, she has augmented social intelligence research methodologies for renowned global brands. Morgan is a respected expert in the MRx community, notably presenting at Quirk’s New York 2022 with longstanding partner Microsoft.