Would you like actionable recommendations with that? Insight from two McInfluencers

Telling a compelling story, and influencing key stakeholders at the right times, is the ask of all insight professionals.

At McDonald’s, tailoring our insights to our broad mix of audiences is essential. From our franchisees to our trusted agency partners, our suppliers to our execs, we need to adapt our messages to ensure the business makes sound decisions that always play right by our customers.

Key takeaways:

1. The importance of a collaborative insight team, combining consumer insight and business insight to inform strategic recommendations.
2. The role of effective platforms and forums to maximize engagement across the business.
3. How to leverage the power of a global brand and network to drive success.