Why (and how) the era of generative AI will change search

How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset?

With the seismic shift in the development and adoption of generative AI technologies, these experiences are becoming a reality.

Key takeaways:

1. How the way we search, explore, and discover will change in the nearest future.
2. What will it mean for managing consumer insights and market research knowledge.
3. Why popular tools like Chat GPT aren’t secure enough and what alternatives exist.