In the wake of the 2023 AI hype, 2024 is witnessing a surge in global AI adoption, poised to revolutionize various facets of society, with all signs pointing at even deeper deployment in 2025 and beyond. Buoyed by signs of economic recovery, businesses are turning to digital technologies to adapt and enhance their offerings to remain competitive, leading to a forecasted rise in global IT market revenues from $4.8 trillion in 2024 to more than $5 trillion in 2028. The transformative potential of AI is being recognized across multiple industries, from e-commerce to financial services, and media and marketing, driving significant growth in the AI market. Businesses are realizing that adopting an AI strategy is crucial. We will share different trends on AI with focus on the e-commerce, finance and agencies and media industries, to show how to outpace the competition in reaping the benefits of AI.
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