Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth.
A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over this three-year partnership, we’ve collaborated on a range of insight studies from brand trackers to exploratory innovation pieces and pivotal segmentation projects.
Learn about the transformative journey of the Endura segmentation as we share everything from: how the research need was initially identified by the brand; how the methodology was developed; how the project worked across the centralized insights team, brand team and the research partner; how the segments were brought to life for the business, ensuring their use and actionability; and the decisions and strategies that led to this groundbreaking segmentation and how it’s driving growth and regeneration across the business.
This session is a must-attend for professionals seeking to leverage segmentation for substantial growth. Join us to see segmentation in action, fostering innovation and propelling brands to new heights.
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