The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this waste of money and natural and human resources by stating that innovation is hard and risky, that a high failure rate is the nature of innovation. But does it really need to be that way?
The problem has often been that learnings from the success or failure of previous launches have been poorly implemented to benefit future NPD processes. Now, with the help of AI you can automate this learning process and increase your launch success likelihood with every innovation.
Behind the AI hype we see real, high-impact results of utilizing AI, delivering significantly higher launch success rates and faster learning for companies.
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