Unmasking the shadows: How ChatGPT is being exploited to hijack online surveys

AI has clearly touched all corners of our industry in the past year. Is it a threat, a friend or a frenemy? An equally important question is, how is it actually touching the data collection side of the business? How is AI infiltrating data at its base? Greg Matheson, CEO iResTech, will show you how AI is infiltrating data sets, give prescriptive advice as well as set out a course of engagement that will arm researchers with the knowledge and tools to help navigate this very real issue.

Access the recording: https://www.bigmarker.com/quirk-s-marketing-research-m/Unmasking-the-Shadows-How-ChatGPT-is-Being-Exploited-to-Hijack-Online-Surveys