Unlocking advertising success: How AI can deepen consumer insight and ignite creativity

In a world being reshaped right in front of our eyes, all indications point to generative AI rapidly becoming a commonplace tool used across nearly every aspect of advertising in creative, media and measurement. In fact, 67% of marketers feel positive about the possibilities of this technology to help them achieve greater consumer impact. 

Kantar’s comprehensive access to high-quality proprietary datasets, deep knowledge of consumers and years of experience with AI and machine learning has taught us a thing or two about how the latest technology revolution will impact and shape the brands of tomorrow. Join this engaging and provocative session to learn: 

• How AI can help marketers push creativity effectively. 
• How marketers can use AI to uncover insights that drive customization.  
• How AI uncovers macro, trend, competitive and performance insights for best practices and creative guidance. 

Access the recording: https://www.bigmarker.com/quirk-s-marketing-research-m/Unlocking-Advertising-Success-How-AI-Can-Deepen-Consumer-Insight-and-Ignite-Creativity

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