Understanding the consumer world at the speed of online reviews

In this dynamic session, dive into the world of consumer insights based on online reviews. Discover how technology plays a part in understanding the consumer world and cutting through the noise of online reviews. Hear real-life case studies and best practices for incorporating consumer data into business strategy and execution.

Uncover why speed matters when it comes to the consumer world. Explore real-life case studies showcasing successful applications of online review data across industries. Find out how category insights help closely monitor competitors. Discover how to lead with your consumer analysis rather than it leading you.

Learn how to cut through the noise of online review data (incentivized, syndicated, fake, organic).

Key takeaways:

1. Why speed matters when it comes to the consumer world.
2. How category insights help closely monitor competitors.
3. What does it take to work with online reviews and what part does AI play?