Transforming insight at NPR
IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio.
Key takeaways:
- What does it mean to be a senior client-side insight leader at a famous brand?
- Why is it so important to develop an insight strategy for your organization?
- What are the key challenges you might face and top tips for dealing with them?
Best Practices
Joint Presentation
Media
