Transforming insight at News UK and eBay

Parveen Bdesha, former insight lead at News UK and eBay Europe, talks to Lisa Dutton, head of team development at the Insight Management Academy, and reflects on her work to transform the impact of insight both client-side and agency-side.

Key takeaways:

1. Parveen’s journey from ITV, the Guardian and Capital Radio to running insight for the Murdoch papers in the U.K. via GfK and Starfish.
2. How she met the challenge to maintain ebay’s global #2 position against Amazon, encompassing trading, operations, strategy, marketing, trust and seller planning insights.
3. How insights played a significant role in the successful development and launch of Times Radio, delivering a younger and more female audience for The Times.