Transforming insight at Lloyd’s Register

Caroline van den Bos, insight and client experience director at Lloyd’s Register, joins Insight Management Academy CEO James Wycherley to describe her journey setting up a new global insight function and create a high-performing team.

Key takeaways:

1. What drew Caroline to Lloyd’s Register and her strategy for a new global Insight function.
2. How she completely transformed visibility and understanding of LR’s competitive performance, combining and analyzing multiple external and internal data sets to create one version of the truth.
3. The importance of embedding data-driven marketing and sales-targeting tools and intelligence to identify the most fruitful opportunities.