The supermarket sweep: How General Mills uses behavioral experiments to wow consumers, delight retailers and slay its snacking competition

Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand how General Mills partners with Veylinx to use behavioral experimentation to guide product launches into new aisles and markets. Learn how you too can use these experiments to predict future shopping behavior, choose the right aisle(s) for your product, forecast incremental demand and measure the size of the prize.

Key Takeaways:

1. How to break the rules with behavioral experiments that get closer to the truth.
2. How to drive extra growth by choosing a better aisle – or even multiple aisles – to place a product.
3. How to make behavioral insights into a competitive advantage.