The power of agile insights: How Sakura of America drives consumer-led innovation  

Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them zero in on a new customer base overseas. Discover how Sakura makes major decisions with lasting impact — from understanding consumers to creating pens that power expansion into new markets.

Key takeaways:

1. How Sakura pivoted its positioning to a mainstream market while staying true to its brand.
2. The tools and solutions Sakura used to understand their customers and launch best-in-class products.
3. Tips on how to create your own agile research program that adds value to all stages of your product’s lifecycle.