The invisible opportunity: Reconnecting with your lost audience

Learn how to reconnect with audiences and unlock lost opportunities. Not representing your “true” audience could mean you are missing out on vital growth for your brand, product or service.

Representation could be lacking in various ways including demographics from age and gender to attitudes. It could also be the basic assumptions and biases that are ingrained in our very being as humans.

This applies across categories. If you’re in the business of selling your brand, products or services to consumers you will uncover valuable insight to help open up growth. There will be challenges. There will be questions to be asked. There will be solutions offered based on cultural analysis, the use of semiotics and a powerhouse example with one of the biggest categories in the world.

As a result you will leave knowing the importance of really understanding your audience. This may mean you need to get to know them better, in more depth than ever before to truly harness the spending power that’s out there for your category.

If you want to truly understand how to connect with both your target and a broader audience to harness growth, come along.

Unlocking the spending opportunities of consumers may not always be from who or where you think.

Key takeaways:

Challenge yourself and your brand – are you doing your best to understand your audience?
Build your knowledge – understand who has the needs, the desire and the spending power in your category.
Adjust and adapt accordingly – be open minded and willing to make even the smallest changes, even marginal gains can power growth.