The future of green: Defining eco in the U.K.

Hear from Andrew Flavin from the Reckitt UK shopper insights team on how Nailbiter videometrics uncovered unique insights into how the eco-conscious shopper navigates through the store to make a purchase. Co-presented with Nailbiter, you’ll learn how using video at quant scale brings unique insight into shopper behavior and helps uncover the “why behind the buy.”

Key takeaways:

1. How video can capture and measure shopper behavior at scale.
2. Uncover unique insights behind the eco-conscious shopper.
3. Understand best practices in shopper insights to stay close to your shopper.