The future of consumer-led marketing: How AI is changing the game with insights and empathy

In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness.

Key takeaways:

1. How technology is enabling near real-time qualitative insights for creative testing and GTM strategy.
2. How increasing consumer input equals higher returns.
3. Why consumer perspectives in the creative process are invaluable.