The CMO perspective: How to create consumer value in a rapidly changing world

The world around us is changing quickly. The context in which consumers make decisions looks very different today than just a few years ago. We are in a cost-of-living crisis which is affecting people all over the world. As prices have risen, consumers have been forced to switch products and services, shop at different retailers or change their behavior. Brands which were previously desired are being reappraised.

New needs, motivations, habits and behaviors have emerged. We’ve witnessed the rapid growth of new categories and subcategories targeting health or sustainability concerns and we’ve witnessed the decline of others. The only way for businesses and brands to thrive against this backdrop is to truly understand what consumers value now and will in the future.

Join us in conversation with Mark Roberts, marketing director, Perfetti Van Melle (Mentos, Chupa Chups, Smint, Fruitella) and Anthony Wells, ex-CMO Gü, as we discuss the big changes affecting consumers and ways that their brands have continued to create value for them in an evolving world.

Key takeaways:

1. How to identify current and future value.
2. How to create consumer value beyond price.
3. How to stay relevant in a shifting demand landscape.