Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next?
The short answer: it’s about looking beyond the identity of the consumer to see the human being and it requires a multi-disciplinary approach to turn that vision into reality.
In this session, Stravito’s Lloyd Yoo invites Jorge Calvachi, director of insights at La-Z-Boy, to share his expertise on how to go beyond consumer centricity to achieve human centricity.
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