The 42 secrets of successful corporate insight teams

James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members like Audible, Carnival, eBay, Kraft Heinz, McDonald’s, Sony and Wikimedia.

How many of the 42 secrets has your corporate Insight team adopted? What are its development priorities this year?

Key takeaways:

1. Understanding of the 4 key Activity territories that successful Insight teams explore.
2. An appreciation of the 4 key Management territories.
3. A free online tool to enable you to benchmark your own insight team’s capability.