You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to your brand to drive the best growth. Hear how Kantar have partnered with Kraft Heinz to help them take a different, more holistic and longer term approach to innovation. Helping them find a rich new space in cooking aids from which to innovate from and how Kantar Marketplace and Kantar’s expertise has added value to the Kraft Heinz Innovation journey.
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