NBC News: Unlocking a constant stream of the consumer voice through iterative research

In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the media industry. Learn how a variety of projects (including a focus on product positioning and white-space analysis) have built upon each other to develop a custom and unique consumer tracker for their organization to leverage the consumer voice in ongoing decision-making.

Key takeaways:

1. Learn how you can provide executives with a constant stream of consumer insights.
2. Learn how a variety of projects can be built upon each other to develop a custom and unique consumer tracker.
3. Learn tips and tricks from NBC News and quantilope in a fireside chat after the case study presentation.

Case Study Media Presentation by End-Client