Navigating the Great Respondent Revolt

In today’s business landscape, the relentless pursuit of customer feedback has led to survey overload, resulting in diminishing response rates, increased costs, and subpar feedback quality. This presentation will delve into the phenomenon dubbed The Great Respondent Revolt, and show potential solutions. Join us for a dynamic and candid conversation as we unravel the challenges of survey fatigue and discover the path forward for research and CX professionals. Jason will cover the HEART approach to better feedback.

Key Takeaways:

1. How survey fatigue is contributing to the growing problem of unreliable feedback.
2. The flaws of popular research and CX practices.
3. What innovations and approaches can help increase reliability and relevance.