While generative AI tools like ChatGPT and others offer exciting possibilities in the user-generated content (UGC) space, perceptions of AI range from excitement to fear. We explore perceptions of generative AI tools and the impacts of messaging through findings collected across a series of studies conducted within the Fandom community. This includes community perceptions, media influences shaping of users’ understanding and expectations, and the impact of naming and messaging strategies on users’ acceptance of and engagement with tools and content that use AI. Our findings shed light on the intricate dynamics between users, AI and community-driven content creation. [This description was written by ChatGPT and edited by a human.]
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