How Paramount is tapping into Knit’s AI to accelerate its speed-to-insight for quant/qual research

Colleen Russo Johnson, PhD, VP of digital and cultural consumer insights at Nickelodeon, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Paramount’s quick-turn research efforts without sacrificing quality and rigor. Colleen and Aneesh dive into how the Knit platform is enabling an unprecedented speed-to-insight for Paramount, with its application of AI technology from study design to storytelling.

Access the recording: https://www.bigmarker.com/quirk-s-marketing-research-m/How-Paramount-is-Tapping-into-Knit-s-AI-to-Accelerate-its-Speed-to-Insight-for-Quant-Qual-Research

Joint Presentation