Insights that ignite: Principles and practices for moving your insights audience to action

In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new approaches to activating insights that borrow from marketing best practices. This session will provide practical value you can apply right away, with four frameworks/templates you can download and use to elevate your next insights project.

Key takeaways:

1. How to think of your projects as internal marketing communications campaigns.
2. Four practical concepts for engaging your audiences end-to-end.
3. How Sodexo moves its audiences to action using storytelling and engaging content.