Improving an insight team’s profile to increase its impact

How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes?

James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to explore the importance of our insight team’s profile and the work we might all do to improve it in 2024.

The IMA is a membership organization for corporate insight teams and all its thought-leadership is based on the experience and expertise of its members. Defining Your Purpose is the first chapter of the insight leader’s playbook which IMA members use.

Key Takeaways:

1. Key considerations for those who want to improve their insight team’s profile.
2. Four pathways that successful insight teams have taken when working on their team’s positioning.
3. How to incorporate your work on profile into an insight leader’s playbook.

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