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How Roche works against insights inflation

Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that these insights are factored into decisions?

In this presentation, Christoph Petersen, capability lead insights and analytics at Roche, will share how his team is working against “insights inflation” to drive better decisions and deeper customer understanding throughout the organization.

Join this presentation to hear more about: how Roche is improving the way they work with insights; learnings from Roche’s insights journey; and how Christoph and his team are preparing for the future.

Key takeaways:

  1. How Roche is improving the way they work with insights.
  2. Learnings from Roche’s insights journey.
  3. How Christoph and his team are preparing for the future.


Speakers: